Professional Use And Consumer Use Products - 2017 Words

Within both professional-use and consumer-use products, there are some differences, but nothing that will give a distinct comparison. Professional-use products are only sometimes directed to be used by salon professionals, not by the average user. Consumer-use products are distributed more to the drugstores, and retailers that then disperse them to the public. In fact any product in retailers would be considered a consumer-use product. Why are there differences? There are differences between these two sub-categories of products because some can be stronger and more effective than the others. If a woman walks into her local drugstore claiming to have a certain skin condition, she most likely uses her own knowledge and what is labeled on the package of the products she is intrigued by. These products are made with less active ingredients, so if the women chooses the wrong product for her skin type, there won t be as much irritation. In fact, most consumer-use products are mostly compos ed of â€Å"fillers† and a small amount of the active ingredient. Even though it may mention this ingredient, having trace amounts of it will lead to minimal results. Some of these items are not even made to go below the skin’s surface which allows for little to no effects on the skin. A good amount of these consumer-use products include eye-catching labels with expressions showing how well they work they are because of their components, but most of these claims are false because the small doses ofShow MoreRelatedBD Case Analysis1129 Words   |  5 Pagesthree major segments which are Professional-Industrial tools, Professional-Tradesmen tools and Consumer tools. It is making good profit in Professional-Industrial and Consumer segments but has only 9% share in Professional-Tradesmen, compared to 50% share of Makita (Table A). One of the reasons of this difference is that due to the popularity of Black Decker in the Consumer segment, tradesmen view Black Decker’s products as for use at home rather than professional, according to the brand perceptionRead MoreBD Case Analysis1137 Words   |  5 Pagesthree major segments which are Professional-Industrial tools, Professional-Tradesmen tools and Consumer tools. It is making good profit in Professional-Industrial and Consumer segments but has only 9% share in Professional-Tradesmen, compared to 50% share of Makita (Table A). One of the reasons of this difference is that due to the popularity of Black Decker in the Consumer segment, tradesmen view Black Decker’s products as for use at home rather than professional, according to the brand perceptionRead MoreBD Case Details1197 Words   |  5 Pagescompetitive situation. 4. Choose the action from the action plan on page 10 1. Although Black amp; Decker is famous for providing power tools to consumers, they are not as successful to all segments. They have successfully captured the Consumer and Professional-Industrial segment with high market share, yet failed to do the same for the Professional-Tradesmen segment. (Only managing to hold 9% of the market share whereas its competing company, Makita, holds 50% of market share.) The cause ofRead MoreBlack Decker1105 Words   |  5 Pagesstrong market share in the consumer and industrial markets, but is weak in the P-T market as it is currently experiencing decreased market share. In this segment, Bamp;D is not generating profits and, at the same time, retailers want more advertising allowances and rebates. 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Branded as Home Tools: It appears that professional-tradesmen did not want to use the same tools that housewivesRead MoreCase Analysis : Company Management Essay741 Words   |  3 Pagesregulator or insecticide products to consumers, animal health professionals, and pest control professionals. ROACH ENDER, a Zoecon product, was tested in the consumer market. Zoecon must now determine whether to enter the consumer market with ROACH ENDER or supply chemicals to pest control professionals or the major brands within the industry. Market Analysis: The insecticide market is segmented into the consumer market and professional pest control market. The $400 million consumer market is dominatedRead MoreBlack and Decker Case Study Essay1497 Words   |  6 PagesDecker had a great position in the market for their products to appeal to the Professional Industrial segment and the Consumer segment but when it came to the Professional Tradesmen segment they were lacking. Their 9% market share vs. Makita’s 50% market share in the tradesmen segment was incomparable. Makita clearly had a better product in the eyes of the Professional Tradesmen. In the Professional Segment most of the people who buy the products are people who need these tools to make a living suchRead MoreNutrasweet in China Essay1101 Words   |  5 Pagesshare is $ 6.36 and with huge capitalization and investments in diverse products. Stacey has the approved budget of $ 500,000 to market NutraSweet in China. NutraSweet has the flexibility on how to position th eir product in terms of functionality, or either as sugar substitute or health product for diabetics. Weaknesses The research conducted towards the Chinese consumers may not truly reflect the real sentiments of the consumers towards NutraSweet. NutraSweet has not decided on building its own distribution